• A rollerball pen dispenses a water-based liquid or gel ink through a ball tip similar to that of a ballpoint pen. The less-viscous ink is more easily absorbed by paper than oil-based ink, and the pen moves more easily across a writing surface. The rollerball pen was initially designed to combine the convenience of a ballpoint pen with the smooth "wet ink" effect of a fountain pen. Gel inks are available in a range of colors, including metallic paint colors, glitter effects, neon, blurred effects, saturated colors, pastel tones, vibrant shades, shady colors, invisible ink, see-through effect, shiny colors, and glow-in-the-dark effects. Refillable rollerball pens have recently become available using cartridges of fountain pen ink.
  • A fountain pen uses water-based liquid ink delivered through a nib. The ink flows from a reservoir through a "feed" to the nib, then through the nib, due to capillary action and gravity. The nib has no moving parts and delivers ink through a thin slit to the writing surface. A fountain pen reservoir can be refillable or disposable; the disposable type is called an ink cartridge. A pen with a refillable reservoir may have a mechanism, such as a piston, to draw ink from a bottle through the nib, or it may require refilling with an eyedropper. Refill reservoirs, also known as cartridge converters, are available for some pens which use disposable cartridges. A fountain pen can be used with permanent or non-permanent inks.
  • A felt-tip pen, or marker, has a porous tip of fibrous material. The smallest, finest-tipped felt-tip pens are used for writing on paper. Medium-tipped felt-tips are often used by children for coloring and drawing. Larger types, often called "markers", are used for writing in larger sizes, often on other surfaces such as corrugated boxes, whiteboards and for chalkboards, often called "liquid chalk" or "chalkboard markers". Markers with wide tips and bright but transparent ink, called highlighters, are used to highlight text that has already been written or printed. Pens designed for children or for temporary writing (as with a whiteboard or overhead projector) typically use non-permanent inks. Large markers used to label shipping cases or other packages are usually permanent markers.
  • A gel pen uses ink in which pigment is suspended in a water-based gel.[4] Because the ink is thick and opaque, it shows up more clearly on dark or slick surfaces than the typical inks used in ballpoint or felt tip pens. Gel pens can be used for many types of writing and illustration. Gel pens often come in bright or neon colors.
  • A stylus pen, plural styli or styluses,[5] is a writing utensil or a small tool for some other form of marking or shaping, for example, in pottery. It can also be a computer accessory that is used to assist in navigating or providing more precision when using touchscreens. It usually refers to a narrow elongated staff, similar to a modern ballpoint pen. Pens exist which contain a ballpoint tip on one end and this sort of touchscreen stylus on the other.

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‍They then can be gently lowered in hands full, into the boiling oil.

What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

“Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy”

Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).  All good advertising copy is comprised of the same basic elements.

Beautifully Designed Template

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.